\n #TUMIGoesVirtual <\/p>\n
HONG KONG
Ushering in a creative new age of digital retail that connects fans with the
Further enhancing the overall TUMI O2O (“Online to Offline” also “Offline to Online”) shopping experience, the
With the goal of being everywhere the customer is, the Virtual Store adds
“The TUMI
#TUMIGoesVirtual HONG KONG
SAR\u00a0–\u00a0Media OutReach\u00a0–\u00a04 February 2021 –\u00a0TUMI, the leading
international travel, lifestyle, and performance luxury brand, launches the breakthrough
TUMI Virtual Store to debut its Spring 2021 collection, delivering an
immersive and enhanced omnichannel experience to customers in Asia Pacific and
the Middle East. Ushering in a creative new age of digital retail that …<\/p>\n","protected":false},"author":1,"featured_media":11943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11942"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=11942"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/11943"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=11942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=11942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=11942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSAR\u00a0–\u00a0Media OutReach<\/a>\u00a0–\u00a04 February 2021 –\u00a0TUMI<\/a>, the leading
\ninternational travel, lifestyle, and performance luxury brand, launches the breakthrough
\nTUMI Virtual Store to debut its Spring 2021 collection, delivering an
\nimmersive and enhanced omnichannel experience to customers in Asia Pacific and
\nthe Middle East.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/122529\/TUMI-Virtual-Store.png#image-122529\")
<\/p>\n
\nbrand like never before, the TUMI Virtual Store inspires customers to embark on
\na journey through thoughtfully designed interactive touchpoints. Guests can
\nexplore the Virtual Store’s life-like visual presentation to discover TUMI
\nproducts via 360\u00b0 3D and AR implementations and shop the Spring 2021
\ncollection. They can engage with shareable social photo moments at TUMI’s Magic
\nMirror and play Instagram and WeChat mini-games.<\/p>\n
\nVirtual Store is connected to other TUMI shopping channels via its Chat &
\nShop function allowing for seamless customer movement to the point of purchase.
\nCustomers exploring the Virtual Store can easily connect with sales associates
\nto ask questions and place orders, or via the connected local e-commerce
\nwebsites. Furthermore, those visiting the TUMI physical stores in the region
\ncan explore the TUMI digital landscape via in-store kiosks, for an enhanced
\noffline experience.<\/p>\n
\nanother dimension to TUMI’s evolving omnichannel retailing approach. As another
\npioneering landmark, the launch of the TUMI Virtual Store sees TUMI rollout its
\nfirst-ever Regional Livestream Event, bringing all APAC and Middle East
\ncustomers together digitally to unveil Spring 2021, 7pm GMT+8, Thursday, 4th<\/sup>
\nFebruary 2021: https:\/\/virtualstore.tumi-asia.com\/<\/a><\/p>\n
\n
<\/p>\n
\nVirtual Store is an incredible milestone for the brand. For the last few years,
\nwe have been pioneering new digital experiences and looking to enhance and
\nelevate the customer journey. Our new Virtual Store is part of this holistic
\napproach to connect with customers wherever they are. Accelerated digitization
\nand shifting customer habits brought on by 2020 have reinforced this direction
\nand shown that we must continue to create exciting, meaningful interactions
\nboth in the physical and digital worlds. Through the TUMI Virtual Store and our
\nRegional Livestream Event, we are excited to welcome fans to experience the
\nlatest innovation from TUMI and our new Spring 2021 collection,” says Adam
\nHershman, Vice President of TUMI, Asia Pacific and Middle East.<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"