{"id":11931,"date":"2021-02-04T00:00:00","date_gmt":"2021-02-04T00:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/02\/04\/kpoptwitter-achieves-new-record-of-6-7-billion-tweets-globally-in-2020\/"},"modified":"2021-02-04T00:00:00","modified_gmt":"2021-02-04T00:00:00","slug":"kpoptwitter-achieves-new-record-of-6-7-billion-tweets-globally-in-2020","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/02\/04\/kpoptwitter-achieves-new-record-of-6-7-billion-tweets-globally-in-2020\/","title":{"rendered":"#KpopTwitter achieves new record of 6.7 Billion Tweets globally in 2020"},"content":{"rendered":"

\n<\/p>\n

\n <\/p>\n

SEOUL, SOUTH KOREA –\u00a0Media
\nOutReach<\/a>\u00a0– 4 February 2021 –\u00a0While 2020 changed the way that we enjoy many different types of
\nentertainment, K-pop continued to be a worldwide cultural phenomenon and one of
\nthe most global communities on Twitter today. Fans connected with their
\nfavorite K-pop artists and participated in conversations with each other around
\nthe world, setting a new global record
\nof 6.7 billion K-pop related Tweets in 2020<\/b>. With over 300 K-pop Topics to
\nfollow on Twitter, it’s now easier than ever to see and participate in the best
\nconversations every day about the K-pop artists you love.<\/p>\n

<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

“Even in a year where the sounds of
\nK-pop were not able to fill the arenas and venues that they typically do, the #KpopTwitter<\/a> community set a new worldwide record and K-pop artists continued to
\nenergize their global fanbase on Twitter. Throughout the COVID-19 pandemic last
\nyear, Twitter\u00a0 provided the most
\nthrilling social soundtrack for K-Pop fans, and enabled them to share their
\nlove for their favorite K-pop artists with their friends, as well as make new
\nones all over the world,” said YeonJeong Kim, Head of Global K-Pop Partnerships
\nat Twitter.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

Passionate
\nfans with non-stop conversations: Top 20 markets by Tweet volume<\/b><\/p>\n


\n <\/p>\n

The markets generating the most buzz
\nabout K-pop showed that the genre’s popularity continues to grow in markets
\nwhere it’s secured a foothold – even pushing new markets to the top. Surging
\nconversations from fans in Indonesia and India generated enough Tweets to push
\nboth higher in the 2020 rankings, with Indonesia taking the #1 spot, and India
\nentering the top 10 for the first time. Despite fierce competition, Brazil and
\nMexico managed to retain their spots in the top 10, while Spain reached the top
\n20 for the first time due to the passion of the K-pop fans there.<\/p>\n


\n <\/p>\n

\u00a0<\/p>\n


\n <\/p>\n

The top 20 markets Tweeting about
\nK-pop ranked by Tweet Volume in 2020 were:<\/p>\n


\n <\/p>\n

    \n
  1. Indonesia<\/li>\n

    <\/p>\n

  2. Thailand<\/li>\n

    <\/p>\n

  3. South Korea<\/li>\n

    <\/p>\n

  4. Philippines<\/li>\n

    <\/p>\n

  5. USA<\/li>\n

    <\/p>\n

  6. Brazil<\/li>\n

    <\/p>\n

  7. Malaysia<\/li>\n

    <\/p>\n

  8. Japan<\/li>\n

    <\/p>\n

  9. Mexico<\/li>\n

    <\/p>\n

  10. India<\/li>\n

    <\/p>\n

  11. Argentina<\/li>\n

    <\/p>\n

  12. Peru<\/li>\n

    <\/p>\n

  13. Vietnam<\/li>\n

    <\/p>\n

  14. UK<\/li>\n

    <\/p>\n

  15. France<\/li>\n

    <\/p>\n

  16. Chile<\/li>\n

    <\/p>\n

  17. Singapore<\/li>\n

    <\/p>\n

  18. Canada<\/li>\n

    <\/p>\n

  19. Turkey<\/li>\n

    <\/p>\n

  20. Spain<\/li>\n

    \n<\/ol>\n

    \u00a0<\/p>\n


    \n <\/p>\n

    K-pop
    \npopularity on the rise across the world: Top 20 markets by unique voices<\/b><\/p>\n


    \n <\/p>\n

    Looking at the top 20 markets by
    \nunique voices reveals a diverse range of markets, highlighting the increasingly
    \nglobal nature of the K-pop community. K-pop increased its mainstream appeal in
    \nseveral of the largest markets worldwide as Japan and the USA topped this
    \ncountry list with the most number of people who Tweeted about K-pop in 2020. In
    \naddition, K-pop fandoms are growing larger across the globe, with other markets
    \nlike Turkey, France, and Saudi Arabia moving up this country list.<\/p>\n


    \n <\/p>\n

    \u00a0<\/p>\n


    \n <\/p>\n

    The top 20 markets Tweeting about
    \nK-pop ranked by number of unique voices in 2020 were:<\/p>\n


    \n <\/p>\n

      \n
    1. Japan<\/li>\n

      <\/p>\n

    2. USA<\/li>\n

      <\/p>\n

    3. Indonesia<\/li>\n

      <\/p>\n

    4. South Korea<\/li>\n

      <\/p>\n

    5. Philippines<\/li>\n

      <\/p>\n

    6. Brazil<\/li>\n

      <\/p>\n

    7. Thailand<\/li>\n

      <\/p>\n

    8. Malaysia<\/li>\n

      <\/p>\n

    9. Mexico<\/li>\n

      <\/p>\n

    10. India<\/li>\n

      <\/p>\n

    11. UK<\/li>\n

      <\/p>\n

    12. Turkey<\/li>\n

      <\/p>\n

    13. Argentina<\/li>\n

      <\/p>\n

    14. France<\/li>\n

      <\/p>\n

    15. Spain<\/li>\n

      <\/p>\n

    16. Canada<\/li>\n

      <\/p>\n

    17. Saudi Arabia<\/li>\n

      <\/p>\n

    18. Vietnam<\/li>\n

      <\/p>\n

    19. Russia<\/li>\n

      <\/p>\n

    20. Chile<\/li>\n<\/ol>\n

      Worldwide
      \nfavorites: Most-mentioned K-pop artists<\/b><\/p>\n


      \n <\/p>\n

      Even without many events and tours,
      \nthe biggest K-pop artists continued to drive conversations among their
      \npassionate fans. The top most-mentioned artists, including BTS (      @BTS_twt<\/a>), NCT (@NCTsmtown<\/a>), EXO (@weareoneEXO<\/a>), and BLACKPINK (@BLACKPINK<\/a>) all released new music projects for their fans last year to help them
      \nget through 2020.<\/p>\n


      \n <\/p>\n

      \u00a0<\/p>\n


      \n <\/p>\n

      The top 10 most-mentioned K-pop
      \nartists on Twitter in 2020 were:<\/p>\n


      \n <\/p>\n

        \n
      1. BTS (@BTS_twt<\/a>)<\/li>\n

        <\/p>\n

      2. NCT (@NCTsmtown<\/a>)<\/li>\n

        <\/p>\n

      3. EXO (@weareoneEXO<\/a>)<\/li>\n

        <\/p>\n

      4. BLACKPINK (@BLACKPINK<\/a>)<\/li>\n

        <\/p>\n

      5. GOT7 (@GOT7Official<\/a>)<\/li>\n

        <\/p>\n

      6. TREASURE (@treasuremembers<\/a>)<\/li>\n

        <\/p>\n

      7. SEVENTEEN (@pledis_17<\/a>)<\/li>\n

        <\/p>\n

      8. TOMORROW X TOGETHER (@TXT_members<\/a>)<\/li>\n

        <\/p>\n

      9. TWICE (@JYPETWICE<\/a>)<\/li>\n

        <\/p>\n

      10. ATEEZ (@ATEEZofficial<\/a>)<\/li>\n

        \n<\/ol>\n

        \u00a0<\/p>\n

        <\/p>\n


        \n <\/p>\n

        Embeddable Tweet: https:\/\/twitter.com\/BTS_twt\/status\/1303343927676731392<\/a> <\/p>\n


        \n <\/p>\n

        \u00a0<\/p>\n


        \n <\/p>\n

        The songs
        \nthat defined 2020: Most mentioned K-pop songs<\/b><\/p>\n


        \n <\/p>\n

        Many different songs, whether from
        \nthe early part of 2020 or just before year-end, helped us make it through 2020.
        \nThe biggest may not surprise you – by offering “Dynamite” in part for its fans
        \nin English-speaking countries, BTS helped to make it one of the year’s biggest
        \nsongs. Fans of other groups, like GOT7 and NCT 2020, generated plenty of
        \nconversations for their favorite artists’ comeback singles, “Breath” and
        \n“RESONANCE,” respectively.<\/p>\n


        \n <\/p>\n

        \u00a0<\/p>\n


        \n <\/p>\n

        The top 10 most-mentioned K-pop
        \nsongs on Twitter in 2020 were:<\/p>\n


        \n <\/p>\n

          \n
        1. Dynamite, by BTS (@BTS_twt<\/a>)<\/li>\n

          <\/p>\n

        2. ON, by BTS (@BTS_twt<\/a>)<\/li>\n

          <\/p>\n

        3. Black Swan, by BTS (@BTS_twt<\/a>)<\/li>\n

          <\/p>\n

        4. Life Goes On, by BTS (@BTS_twt<\/a>)<\/li>\n

          <\/p>\n

        5. Breath, by GOT7 (@GOT7Official<\/a>)<\/li>\n

          <\/p>\n

        6. RESONANCE, by NCT 2020 (@NCTsmtown<\/a>)<\/li>\n

          <\/p>\n

        7. How You Like That, by BLACKPINK (@BLACKPINK<\/a>)<\/li>\n

          <\/p>\n

        8. MORE & MORE, by TWICE (@JYPETWICE<\/a>)<\/li>\n

          <\/p>\n

        9. Boy With Luv, by BTS (@BTS_twt<\/a>)<\/li>\n

          <\/p>\n

        10. Shadow, by BTS (@BTS_twt<\/a>)<\/li>\n

          \n<\/ol>\n


          <\/span><\/p>\n

          \u00a0<\/span><\/p>\n


          \n <\/p>\n

          The new kids
          \non the block: Fastest-rising K-pop artists<\/b><\/p>\n


          \n <\/p>\n

          Exciting artists emerged onto the
          \nscene or took flight in 2020, tantalizing fans with buzzworthy teasers and
          \npromising debuts. Each artist’s approach was different – from TREASURE’s (          @treasuremembers<\/a>) approach of solo debuts and their The
          \nFirst Step <\/i>EP series, to TXT (          @TXT_members<\/a>) making their Japanese debut and second EP just months apart. In
          \naddition to TREASURE, many of the fastest-rising artists appeared here for the
          \nfirst time, including ENHYPEN (          @ENHYPEN_members<\/a>), THE BOYZ (@WE_THE_BOYZ<\/a>), and IZ*ONE (@official_izone<\/a>).<\/p>\n


          \n <\/p>\n

          \u00a0<\/p>\n


          \n <\/p>\n

          The top 10 fastest-rising K-pop artists on Twitter in 2020 were:<\/p>\n


          \n <\/p>\n

            \n
          1. TREASURE
            \n (            @treasuremembers<\/a>)<\/li>\n

            <\/p>\n

          2. TXT (@TXT_members<\/a>)<\/li>\n

            <\/p>\n

          3. ATEEZ (@ATEEZofficial<\/a>)<\/li>\n

            <\/p>\n

          4. Stray
            \n Kids (            @Stray_Kids<\/a>)<\/li>\n

            <\/p>\n

          5. ENHYPEN
            \n (            @ENHYPEN_members<\/a>)<\/li>\n

            <\/p>\n

          6. WayV (@WayV_official<\/a>)<\/li>\n

            <\/p>\n

          7. THE BOYZ
            \n (            @WE_THE_BOYZ<\/a>)<\/li>\n

            <\/p>\n

          8. SuperM (@superm<\/a>)<\/li>\n

            <\/p>\n

          9. IZ*ONE (@official_izone<\/a>)<\/li>\n

            <\/p>\n

          10. ITZY (@ITZYofficial<\/a>)<\/li>\n

            \n<\/ol>\n


            <\/span><\/p>\n

            \u00a0<\/span><\/p>\n


            \n <\/p>\n

            Connecting
            \nartists with fans: livestreams, virtual award shows, and more<\/b><\/p>\n


            \n <\/p>\n

            In the new normal, artists found new
            \nways to stay connected with fans to replace\u00a0
            \nthe concerts, events, and other activities a typical year would bring.
            \nThe             #TwitterBlueroom<\/a> produced many of the most popular livestream viewing opportunities to
            \nget to know the top K-pop artists better.<\/p>\n


            \n <\/p>\n

            \u00a0<\/p>\n


            \n <\/p>\n

            The #TwitterBlueroom<\/a> gave K-pop artists the ability to talk live directly to their fans on
            \nTwitter, as well as a chance to hear exclusive behind-the-scenes stories and
            \nother insights not available elsewhere – sometimes, artists like BLACKPINK (            @BLACKPINK<\/a>) even used the #TwitterBlueroom<\/a> to give their fans content that they personalised for them.<\/p>\n


            \n <\/p>\n

            Embeddable Tweet: https:\/\/twitter.com\/BLACKPINK\/status\/1328624032787230720<\/a>\u00a0 \n<\/p>\n


            \n <\/p>\n

            \u00a0<\/p>\n


            \n <\/p>\n

            To close out 2020, Twitter partnered
            \nwith MAMA (Mnet ASIAN MUSIC AWARDS) to bring K-pop fans’ favorite artists
            \ncloser to them than ever before. The hashtags             #2020MAMA<\/a> and #MAMA2020<\/a> topped Twitter real-time trends worldwide and in 68 markets, with a
            \nwhopping 126 million Tweets related to 2020 MAMA generated from October 29 to
            \nDecember 6.             #2020MAMA<\/a> also marked the first time use of the ‘Twitter Stanbot’, the exclusive
            \nhigh quality, slow motion videos of K-pop artists and K-drama casts, with these
            \nvideos viewable only on the official             @MnetMAMA<\/a> Twitter account.<\/p>\n


            \n <\/p>\n

            \u00a0<\/p>\n


            \n <\/p>\n

            Other #OnlyOnTwitter<\/a> content like 1:1 Q&A<\/a>, Emoji<\/a>, Fleets<\/a>, and Voice<\/a> drove conversations and trending topics about album launches, key
            \nartist milestones, and more, to bring fans closer to their favorite K-pop
            \nartists.<\/p>\n


            \n <\/p>\n

            \u00a0<\/p>\n


            \n <\/p>\n

            More than
            \nmusic, K-pop idols and fans band together for social causes on Twitter<\/b><\/p>\n


            \n <\/p>\n

            As shown by #YearOnTwitter<\/a>, the second most-Tweeted hashtag of 2020 was #BlackLivesMatter<\/a> as the world mobilized and amplified the need for equality and social
            \njustice. K-pop fans, as well as their favorite idols, participated in the
            \nmovement by mobilizing others to use the hashtag and join the cause, as well as
            \nraise funds through initiatives like             #MatchAMillion<\/a>. The #KpopTwitter<\/a> community’s involvement in the #BlackLivesMatter<\/a> movement gave fans another way to stay connected and express their
            \nviews on broader issues in society.<\/p>\n


            \n <\/p>\n

            \u00a0<\/p>\n


            \n <\/p>\n

            In 2021, K-Pop will come back bigger
            \nthan ever.             #TwitterBlueroom<\/a>, alongside other only-on-Twitter online content, will give fans to
            \nfollow their favorites closely, until concerts and events come back in full
            \nforce. And with comebacks tours already starting, there’s a full year of music
            \nand your favorite idols ahead. Come join the             #KpopTwitter<\/a> conversation today to see and talk about your favorite K-Pop idols and
            \nstay updated with other K-Pop fans around the world!<\/p>\n


            \n <\/p><\/div>\n