{"id":11687,"date":"2021-01-28T11:04:55","date_gmt":"2021-01-28T11:04:55","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/?p=11687"},"modified":"2021-01-28T11:04:55","modified_gmt":"2021-01-28T11:04:55","slug":"mind-wars-bags-the-title-for-the-best-use-of-facebook-for-mind-wars-live-quiz-campaign-at-digies-digital-awards-2020","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/01\/28\/mind-wars-bags-the-title-for-the-best-use-of-facebook-for-mind-wars-live-quiz-campaign-at-digies-digital-awards-2020\/","title":{"rendered":"Mind Wars bags the title for the \u2018Best use of Facebook\u2019 for Mind Wars Live Quiz Campaign at Digies Digital Awards 2020"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Bhubaneswar, 28<sup>th<\/sup> January,2021 ( Odisha Samachar ):<\/strong> Mind Wars, India\u2019s largest multiplatform knowledge programme promoted by\u00a0<strong>Zee Entertainment Enterprises<\/strong>\u00a0<strong>Ltd\u00a0<\/strong>recently wins the second position after Facebook for \u2018Best use of Facebook\u2019 for their versatile ad campaign \u2013 \u2018Mind Wars Live Quiz\u2019 at Digies Digital Awards 2020. The award was conducted digitally this year, where also various top brands where nominated along the race in the category.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">The award highlights and appreciates the campaign created and executed by Blue Buzz, marketing and communications partner for Mind Wars. The boutique agency was responsible for the complete creative conceptualization and creation, graphic design, messaging, and implementation the concept LIVE throughout the platforms. Additionally, the campaign was boosted and promoted by many celeb influencers namely, Shreyas Talpade, Nisha Rawal, Shruti Seth, Shruti Ulfat, Karan Mehra, Ankit Bathla amongst others who had joined in the promotions of \u2018Mind Wars Live Quiz\u2019.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">On wining the prominent award, Umesh Kr Bansal, Senior Vice President of Zee Entertainment said,\u201cMind Wars Live Quiz was based on the premise of making young India smarter though light-hearted, playful methods. Moreover, quizzing also instils in them values for life, helping them develop patience along with knowledge and increase their enthusiasm towards learning by making it fun. As today\u2019s young generation is the future of India, we wanted each and every kid to think of themselves as the \u2018Champions of Tomorrow\u2019. This campaign touches upon the facets of preparation and how today\u2019s generation has the ability of imbibing \u2018winning as a practice\u201d.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Speaking about the award, Neha K Bisht, Co-Founder of Blue Buzz said, \u201cWorking with Zee Entertainment Enterprises Limited for the Mind Wars Live Quiz campaign has been a very fruitful and creatively satisfying task. From the creation to the story execution on screen, we had to delve deep into the minds of today\u2019s young talents. Giving them visual cues and making them participate in the live quiz was the key purpose we addressed with our creative reasoning. It\u2019s encouraging to see the response which we had received from across India.\u201d<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">The \u2018Mind Wars Live Quiz\u2019 campaign was conducted to encourage young talent from all over the India to create engagement for the Mind Wars brand and the ongoing Olympiad. Making the participation easy and more accessible for everyone with just one click, the LIVE quiz was conducted every day during lockdown, aiming at keeping kids active in learning while also developing their skills in a fun way. This campaign conducted by Blue Buzz, achieved a greater response day-to-day on Facebook as well as other social media platform during the LIVE quiz period.<\/p>\n<p style=\"text-align: justify;\">&#8212;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bhubaneswar, 28th January,2021 ( Odisha Samachar ): Mind Wars, India\u2019s largest multiplatform knowledge programme promoted by\u00a0Zee Entertainment Enterprises\u00a0Ltd\u00a0recently wins the second position after Facebook for \u2018Best use of Facebook\u2019 for their versatile ad campaign \u2013 \u2018Mind Wars Live Quiz\u2019 at Digies Digital Awards 2020. The award was conducted digitally this year, where also various top &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,40],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11687"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=11687"}],"version-history":[{"count":1,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11687\/revisions"}],"predecessor-version":[{"id":11688,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11687\/revisions\/11688"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=11687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=11687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=11687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}