{"id":11681,"date":"2021-01-28T10:30:00","date_gmt":"2021-01-28T10:30:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/01\/28\/lanson-place-unveils-revitalised-brand-for-future-expansion\/"},"modified":"2021-01-28T10:30:00","modified_gmt":"2021-01-28T10:30:00","slug":"lanson-place-unveils-revitalised-brand-for-future-expansion","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/01\/28\/lanson-place-unveils-revitalised-brand-for-future-expansion\/","title":{"rendered":"Lanson Place unveils revitalised brand for future expansion"},"content":{"rendered":"

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HONG KONG SAR –\u00a0Media
\nOutReach<\/a>\u00a0– 28 January 2021 –\u00a0Lanson
\nPlace Hospitality Management Limited<\/a> (“Lanson
\nPlace”
\nor the “Company”), a wholly-owned subsidiary of Wing Tai Properties Limited
\n(HKEx stock code: 369), has launched a refreshed brand repositioning for a new
\ngeneration of loyal guests as it expands its portfolio of 9 Personal Hotels and
\nResidences that it operates in key cities across Asia-Pacific.<\/p>\n

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The
\nrefreshed brand strapline — “Make Yourself At Home” — has been created to convey
\nthe Group’s approach to the art of true hospitality, encouraging a sense of
\ncommunity and the philosophy of family within every Lanson Place. As remote
\nworking increases for many travellers, guests will discover warm, comfortable
\nand personal places that they will want to return to, time and again. <\/p>\n


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“Lanson Place properties are true homes
\nfor our guests” says Michael Hobson, Chief Executive Officer of Lanson Place.
\n“We want to be able to deliver on our promise of “Make Yourself At Home”
\noperationally and aesthetically. The refreshed
\nbrand image will be applied across both our existing and upcoming properties,
\ngiving our guests a more consistent brand experience whenever they engage with
\nus either online or in person.”<\/p>\n


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The
\nvisual identity has also been harmonised, featuring an updated logo and a
\ncleaner, fresher look and feel for all communications. The famed original logo
\n– a tembusu leaf placed atop a cushion – has become a symbol for comfort and
\nservice, and serves as a visual echo of Wing Tai’s own logo. The logo has been
\nupdated to be more modern and approachable, while still paying respect to Wing
\nTai’s roots in Asia and its commitment to the region. <\/p>\n


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The
\nnew corporate website (www.lansonplace.com<\/a>) has just
\nbeen launched, and a fully-redesigned suite of individual property websites
\nwill be rolled out over the course of 2021. Featuring the new visual identity
\nand revised content that expresses the updated brand philosophy, guests will be
\nable to experience new and responsive designs on both desktop and mobile
\ndevices, and enjoy seamless direct bookings for their next stay across all
\nLanson Place properties. Collaterals and other stationery items are also being
\nupdated. The new brand will also be featured through a fresh campaign that will
\nbe launched later in 2021.<\/p>\n


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Lanson
\nPlace will be adding two new properties to its portfolio with Lanson Place Mall
\nof Asia, opening in Manila in 2022, and Lanson Place Parliament Gardens,
\nopening in Melbourne in 2023.<\/p>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG SAR –\u00a0Media OutReach\u00a0– 28 January 2021 –\u00a0Lanson Place Hospitality Management Limited (“Lanson Place” or the “Company”), a wholly-owned subsidiary of Wing Tai Properties Limited (HKEx stock code: 369), has launched a refreshed brand repositioning for a new generation of loyal guests as it expands its portfolio of 9 Personal Hotels and Residences that …<\/p>\n","protected":false},"author":1,"featured_media":11682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11681"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=11681"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/11682"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=11681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=11681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=11681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}