\n As e-commerce in the region accelerates, brands learnt new ways to attract and retain consumers at the first Shopee Brands Summit <\/p>\n
SINGAPORE – Media
In his welcome address, Chris Feng, Chief Executive Officer of Shopee said, <\/b>“Shopee Mall is
New
At the summit,
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The second programme
New features and initiatives to empower brands<\/u><\/b><\/p>\n
In addition to the
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1)\u00a0\u00a0\u00a0 <\/b>Increasing brand awareness
To help fast-moving consumer (FMCG) brands capture a growing segment of online
2)\u00a0\u00a0\u00a0 <\/b>Providing brands with more
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In addition to helping brands reach new consumer segments, Shopee’s
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Shopee
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Finally,
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As
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Shopee Brands Awards 2021<\/u><\/b><\/p>\n
To celebrate
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At the closing of the event, Ian Ho, Regional Managing Director and Head
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Download Shopee for
[1]<\/sup> Shopee Mall is a dedicated space offering
\nOutReach<\/a> – 25 January
\n2021 – Shopee<\/a>, the leading e-commerce platform in Southeast Asia and Taiwan,\u00a0today unveiled a series of new initiatives and
\nfeatures for Shopee Mall[1]<\/sup>, at the
\ninaugural Shopee Brands Summit 2021, held at Andaz Singapore. The event saw Shopee’s
\nleadership team share the 2021 roadmap for brands to capture the next wave of
\ngrowth in the region’s US$172 billion[2]<\/sup>
\ne-commerce market, as consumers shop and spend more online. Since launching
\nShopee Mall, orders have grown by 10 times, indicative of a growing consumer
\ndemand. Similarly, the ongoing impact of the pandemic on retail traffic has
\nalso driven more brands to expand their online businesses, with the number of
\nofficial stores on Shopee Mall doubling in the past year.\u00a0<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/119491\/Shopee-Brands-Summit-Key-Visual-.jpg#image-119491\")
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\nan integral part of our business, and we have a strong track record of helping
\nbrands to transit, grow and succeed online. Today, Shopee Mall houses more than
\n20,000 international and local brands, a four-fold increase from when we first
\nlaunched in 2017. As opportunities in Southeast Asia’s digital economy continue
\nto flourish, we are committed to strengthening our support for brands to boost
\ntheir online presence, drive sales and serve consumers better. We will also
\ncontinue to innovate our platform, services and features to meet the ever
\nchanging needs of our consumers, delivering a seamless and fun shopping
\nexperience.”<\/p>\n
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\nprogrammes to help high-performing brands scale new heights<\/u><\/b><\/p>\n
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\nShopee announced the launch of two new programmes that aim to help top
\nperforming brands maximise their online growth potential. This includes the Regional Champion Brands Programme<\/b>, a
\nby-invite program comprising 16 brands who will receive priority support from
\nShopee in the areas of marketing, innovation and insights. These brands will
\nreceive exclusive access to Shopee’s campaigns and new feature launches, as
\nwell as dedicated support to further grow their business.\u00a0\u00a0 <\/p>\n
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\nis the ‘100 Million Dollar Club’<\/b>,
\nwhich challenges brands to achieve USD100 million in Gross Merchandise Value
\n(GMV) within the year. The first ten brands to unlock this milestone will be
\nrewarded with special perks, including privileged access to exclusive business
\ninsights, increased campaign exposure, media support and more. <\/p>\n
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\ntwo new programmes, Shopee will also be rolling out a series of new initiatives
\nand improvements to help brands acquire new consumers, increase consumer
\nretention and optimise their online performance.\u00a0
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\nand reach among different consumer segments<\/b><\/p>\n
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<\/b>This year, Shopee will be scaling up on its mega
\nshopping events and brand collaborations to boost brands’ online visibility and
\ncapture new consumers. This includes helping brands to reach new consumer
\ndemographics, such as the growing segment of affluent consumers shopping online
\nfor premium products. As such, Shopee will be scaling up its Shopee Premium
\nofferings and campaigns and expanding its assortment to include more premium
\nfashion and beauty brands. <\/p>\n
\ngrocery shoppers, Shopee will also be ramping up on Shopee Mart, a one-stop
\nshop that allows consumers to conveniently purchase a wide variety of groceries
\nand personal care products.\u00a0 <\/p>\n
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\nways to connect and engage with existing consumers <\/b><\/p>\n
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\nsuite of in-app engagement tools also allow brands to continuously connect and
\nengage with existing consumers. For instance, Shopee most recently upgraded its
\npopular Shopee Live feature to support co-streaming, which allows for more
\ndynamic and interactive entertainment for viewers during brands’ livestreams. <\/p>\n
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\nalso introduced the Brand Membership
\nprogram<\/b> for brands to increase consumer retention by rewarding shoppers
\nwith loyalty points when they shop from brands’ Official Stores on Shopee Mall.
\nThis encourages more frequent\u00a0 purchase
\nand deepens brands’ understanding of their consumers’ purchasing habits and references. <\/p>\n
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\nShopee also provides brands with an extensive range of warehouse and\u00a0 fulfilment
\nsupport, allowing them to fulfil orders quickly and reliably all year round.\u00a0 This
\ntranslates to a more seamless shopping experience for consumers and in turn,\u00a0 increased
\nconsumer satisfaction and likelihood of repurchase. <\/p>\n
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\n<\/b>Optimising brands’ performance with enhanced data-driven tools<\/b><\/p>\n
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\nthe online space becomes increasingly competitive, Shopee is constantly
\nupgrading its data-driven tools to empower brands to track, analyse and
\noptimise their store performance. This includes an enhanced marketing and business data portal <\/b>that provides brands
\nwith centralised access to market intelligence, product rankings, store traffic
\nand more, giving them useful insights to guide decision-making and drive
\nsustained growth. <\/p>\n
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\nbrands’ milestones and achievements, Shopee also presented awards to ten brands
\nfor their outstanding marketing and commercial performance (refer to Appendix
\nfor full list of award categories and winners). <\/p>\n
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\nof Regional Brand Partnerships at Shopee,<\/b> reiterated Shopee’s commitment to
\nbrands, and said, “We are all gathered here today because we share the common
\ngoal and commitment to deliver the best shopping experience for our users and
\ncustomers. With our strong and dedicated teams in each of our markets, Shopee
\nis confident of taking brands to the next level in an increasingly
\ndigital-first world.” <\/p>\n
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\nfree on App Store or Google Play Store.<\/p>\n
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\nauthentic products from thousands of renowned international and local brands,
\nguaranteed by Shopee <\/p>\n<\/div>\n