SINGAPORE –\u00a0Media OutReach<\/a>\u00a0– 11 January 2021 –\u00a0In a year where the shock \u00a0<\/p>\n Backed \u00a0<\/p>\n The \u00a0<\/p>\n At BUSINESS LEADERS WINNING “For FairPrice, \u00a0<\/p>\n “The \u00a0<\/p>\n On \u00a0<\/p>\n Ms Angel Ding, Managing Director of \u00a0<\/p>\n Mr \u00a0<\/p>\n On the note of SINGAPORE –\u00a0Media OutReach\u00a0– 11 January 2021 –\u00a0In a year where the shock of pandemic has caused small enterprises and prominent businesses alike to put up the shutters, Influential Brands\u00ae conferred recognition on brands that stood strong in their commitment to excellence. \u00a0 Backed by an extensive survey conducted in July 2020 with the participation of …<\/p>\n","protected":false},"author":1,"featured_media":11044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11043"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=11043"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/11043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/11044"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=11043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=11043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=11043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nof pandemic has caused small enterprises and prominent businesses alike to put
\nup the shutters, Influential Brands\u00ae<\/a><\/b>
\nconferred recognition on brands that stood strong in their commitment to
\nexcellence. <\/p>\n
\nby an extensive survey conducted in July 2020 with the participation of 1,500
\nconsumers, 15 companies are named the “2020 Asia’s Top Influential Brands”. The study showed that during a crisis
\nlike the COVID-19 pandemic, consumers gravitated towards brands that are
\navailable across multiple digital channels and are perceived as value for
\nmoney. In categories with intense competition, brands with cross-generational
\nappeal, for instance NTUC FairPrice,
\nultimately topped their categories. <\/p>\n
\n15 companies among others cited by consumers as their preferred choices are AIA
\n(Asia), Adidas (Singapore), Angliss Singapore (Singapore), AOX (Singapore),
\nBeijing Tong Ren Tang (Asia), Chow Tai Fook (Asia), Decathlon Singapore
\n(Singapore), EB Frozen Food (Malaysia), Everbest Soya Bean (Malaysia),
\nH\u00e4agen-Dazs (Singapore), IG Group (Singapore), NTUC FairPrice (Singapore), NTUC
\nLearningHub
\n(Singapore), POKKA (Singapore), PropertyGuru Group (Asia). <\/p>\n
\na time where the labour market is faced with great uncertainty and employee
\nmorale is at an all-time low,\u00a0 Lazada
\n(Asia), KFC (Singapore), Pizza Hut (Singapore) and PKF (Singapore) are crowned
\n“2020 Asia’s Top Employers” based on an anonymous survey of more than 10,000
\nemployees. The awardees surpassed industry standards in having meaningful
\nemployee engagement, strong alignment between employee and company culture and
\nrelevant HR practices in this digital age. The company culture and employee
\nengagement audit was conducted in collaboration with aAdvantage Consulting
\nfirm, Influential Brand’s research partner.<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/116690\/influ1.jpg#image-116690\")
<\/p>\n
\nSTRATEGIES AND ADAPTATION TO THE NEW NORM<\/b><\/p>\n
\nwe embrace technologies that are transformative, progressive and
\nforward-looking, which are essential for us to remain relevant to those we
\nserve. FairPrice will continue to invest on both online as well as
\nphysical stores as we improve the customer journey and also make it as seamless
\nas possible for the customers regardless of the platform they choose.” said Mr
\nSeah Kian Peng, Group CEO, FairPrice Group.<\/p>\n
\nphysical presence is still very essential for customers. As human beings, we
\nwant to connect with others, and our experience store is meant for that. Our
\nstore advisors have no objectives to sell more or promote the expensive items,
\nbut our approach is really about authenticity and sincerity, to be friends and
\nfamily members to our customers.” said Mr Nils Swolkien, Managing Director of
\nDecathlon Singapore.<\/p>\n
\ncatering to different market needs, Ms Rieko Shofu, Group Chief Executive
\nOfficer of Pokka Singapore said, “Recognising the trend that consumers are
\nnow more health conscious, we have expedited our innovation to develop
\nhealthier drinks. As a brand that exports to more than 60 countries worldwide,
\nit is critical for us to understand and adapt to the differences in consumer
\npreferences, lifestyle and market conditions”. <\/p>\n
\nAngliss Singapore said, “The pandemic has caused a sharp decline of 30% of
\nour business. \u00a0Angliss Singapore pivoted
\ntowards expanding a new business model (B2C). Angliss Singapore transformed
\nfrom a leading distributor of premium gourmet brands to also include serving
\nthe end consumers directly, by supplying them with quality and fresh
\ningredients to prepare meals. “Our company’s vision of serving those who
\nserve great food continues to be a driver for Angliss Singapore, to be a
\ngamer-changer and a trusted brand in the industry.”<\/p>\n
\nMagnus Ekbom, Co-Founder and Chief Strategy Officer of Lazada said, “In these
\ntimes, we need to rely on our experience and capabilities that we have built
\novertime. In addition, we recognise that our people have
\nphenomenal capabilities and will do things that you wouldn’t believe was
\npossible if you just empower them, let them take ownership, responsibility, and
\nsee things through.”<\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/116697\/influ2.jpg#image-116697\")
<\/p>\n
\nthe future’s plans and outlook, Mr. Hari V. Krishnan, Chief Executive Officer
\nand Managing Director of PropertyGuru said, “We have been really tested this
\nyear, but our team has been found to have a tremendous amount of resilience and
\nunity.\u00a0 Besides our team, our customers
\nand investors are stakeholders that we focus on and we are glad that all three
\nhave really shown a lot of trust in us. If they are going to show that kind of
\nfaith in us in a year like this, I have confidence for the future.” <\/p>\n<\/p><\/div>\n\n
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