\n<\/p>\n
\n – Engagement as a Service (EaaS) for Game \/ Cosmetics \/ Outdoor \/ Travel industry – <\/p>\n
TOKYO, JAPAN –\u00a0Media \u00a0<\/p>\n With \u00a0<\/p>\n Engagement \u00a0<\/p>\n Engagement 1.\u00a0\u00a0\u00a0\u00a0\u00a0 Engagement 2.\u00a0\u00a0\u00a0\u00a0\u00a0 Engagement 3.\u00a0\u00a0\u00a0\u00a0\u00a0 Engagement 4.\u00a0\u00a0\u00a0\u00a0\u00a0 Engagement \u00a0<\/p>\n With \u00a0<\/p>\n URL: \u00a0<\/p>\n Takashi \u00a0<\/p>\n “We \u00a0<\/p>\n We
\nOutReach<\/a>\u00a0– 21 December 2020 – Leading online research solution platform GMO Research<\/a>,
\nin partnership with research consultancy Easy Key 2 Asia (EK2A) and InsightXplorer Limited, has rolled out a new initiative to engage consumers in
\nAsia. With a scientific approach, Engagement Lab provides engagement as a
\nservice (EaaS) that aims to decode the consumer journey and generate actionable
\ninsights, empowering brands to drive success in markets across Asia. <\/p>\n
\ngrowing demand and pressure for consumer data privacy, there is increased
\nlegislation in this aspect, making it harder for businesses to access consumer
\ndata. Frustrated with spam and excessive advertising, consumers are fighting to
\nregain control over their digital life and retain privacy. All these have
\nresulted in the fragmentation of consumer data, making it harder to access and decode
\nthe digital life of consumers. <\/p>\n
\nLab seeks to address these challenges through a permission-based consumer panel
\nwhere consumers willingly opt in and get compensated for their engagement. This
\nscientific approach towards engagement involves leveraging data to decode the
\nconsumer journey and derive actionable insights that can help drive success in
\neach stage of product or service development. This is a highly scalable
\nsolution that is complementary to any existing marketing efforts and can be
\nreplicated across multiple markets in Asia. <\/p>\n
\nLab offers 4 strategic tools to help brands engage with their target audience:<\/p>\n
\nInsights — insights, data and reports on decoding the consumer journey<\/p>\n
\nAdvisory — consulting services on strategy and crisis response<\/p>\n
\nTesting — real time testing of concepts, messages and market movements<\/p>\n
\nOutreach — consumer co-created ideas and content for wider sharing<\/p>\n
\nthe help of GMO’s Asia Cloud Panel, which consists of over 36\u00a0million
\nonline consumer panellists across 15\u00a0APAC markets,
\nEngagement Lab is able to leverage this scientific approach to help clients
\ndrive success, position for COVID-19 recovery and scale across Asia in a very short
\nspace of time.<\/p>\n
\nhttps:\/\/engagement.z.com\/<\/a><\/p>\n
\nIto, CGO (Chief Global Officer) of GMO Research, Inc., comments: “APAC is
\ncertainly a diversified market that is impossible to comprehend at a glance,
\nand it has become even more so with the impact of COVID-19. We hope that
\nEngagement Lab can capture people ‘in the moment’ and help clients engage their
\ntargeted audience in APAC through our lenses of insight.”<\/p>\n
\nare excited to launch Engagement Lab where we proactively study key industry
\nissues, understand consumer changes and the perspectives of micro-influencers
\nfor various markets. We hope that the service will provide decision makers with
\ntimely insights and ideas on how they can better engage customers in this
\never-changing environment,” says Tatt Chen, CEO of EK2A. <\/p>\n
\nwould love the opportunity to discuss your needs. Get in touch and let us
\nbrainstorm how we can help you succeed and grow. <\/p>\n