{"id":10347,"date":"2020-12-19T08:23:48","date_gmt":"2020-12-19T08:23:48","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/?p=10347"},"modified":"2020-12-19T08:23:48","modified_gmt":"2020-12-19T08:23:48","slug":"hdfc-life-takes-the-testimonial-route-for-its-latest-term-insurance-campaign-decision2protect","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2020\/12\/19\/hdfc-life-takes-the-testimonial-route-for-its-latest-term-insurance-campaign-decision2protect\/","title":{"rendered":"HDFC Life takes the testimonial route for its latest term insurance campaign #Decision2Protect \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0"},"content":{"rendered":"

\u00a0New Delhi, 19 December,2020 ( Odisha Samachar )- <\/strong>: HDFC Life, one of India’s leading life insurers, has launched the #Decision2Protect<\/strong> campaign. A part of the ongoing protection campaign, #Decision2Protect is a customer testimonial-based campaign that intends to showcase the need for term plans through the stories and experiences of the policyholders, narrated by the policyholders themselves.<\/p>\n

\"\"<\/p>\n

As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan. This exercise not only offered insights but also brought to the fore powerful stories that are relatable to a larger audience, which in turn created the foundation for the testimonial campaign.<\/p>\n

Speaking on the <\/strong>launch, Pankaj Gupta – Sr. EVP (Sales) and CMO, <\/strong>HDFC <\/strong>L<\/strong>ife, <\/strong>said \u201cWe created the campaign around\u00a0policyholders\u00a0who believed\u00a0in\u00a0and\u00a0benefited from our\u00a0life insurance products \u2013 sharing their thoughts about\u00a0how the product worked and enabled them to continue living their lives fully, despite\u00a0the\u00a0uncertainties that they faced. These powerful themes are universal and we feel confident they will resonate with the larger community.<\/p>\n

While the concept of\u00a0term\u00a0life insurance is quite well established,\u00a0not everyone acts in a timely manner or benefits from the product.\u00a0We take it as our responsibility to create greater awareness that\u00a0enables individuals to\u00a0take the decision to protect at the right time.<\/p>\n

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The\u00a0COVID-19\u00a0pandemic has impacted\u00a0millions of\u00a0lives\u00a0bringing about an even greater\u00a0sense of uncertainty.\u00a0It has made every individual with financial responsibilities realise the need for protection\u00a0for self and family. And that is what\u00a0term\u00a0life insurance provides. It acts as a safety net for the family and protects them\u00a0against the\u00a0uncertainties of life.\u201d<\/p>\n

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Earlier this year, HDFC Life launched a\u00a0protection campaign to drive awareness\u00a0of \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0HDFC Life’s Click 2 Protect\u00a0term offerings.\u00a0This\u00a0latest\u00a0campaign will take it a step further and showcase not only the need for term plans but also how they have changed the lives of real people.\u00a0The campaign will be promoted across multi-media platforms with focus\u00a0on Television, DTH and Digital.<\/p>\n

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What the past one year has taught all of us is that life is full of uncertainties. But with a little bit of foresight we can overcome any unforeseen setbacks. HDFC Life\u2019s new #Decision2Protect campaign explores such real life examples of people who ensured that their loved ones are able to tide over any eventuality that might come their way. And more importantly, it tells that all-important message that a small decision can go a long way in ensuring that our families are always protected.” says\u00a0Rajdeepak\u00a0Das, Managing Director – India & Chief Creative Officer – South Asia, Leo Burnett<\/strong>.<\/p>\n

At 2.74%, life insurance penetration rate in India is still one of the lowest in the world. This under penetration has increased the mortality protection gap in the country and with the presence of COVID-19 in everyone’s lives, customers have realized the importance of securing their future against uncertainties.<\/p>\n

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Team Credits:<\/u><\/strong><\/p>\n

MD \u2013 India & CCO \u2013 South Asia, Leo Burnett<\/strong>: Rajdeepak Das<\/p>\n

MD \u2013 India & CSO \u2013 South Asia, Leo Burnett<\/strong>: Dheeraj Sinha<\/p>\n

National Creative Director<\/strong>: Sachin Kamble<\/p>\n

Executive Director: <\/strong>Sujay Rachh<\/p>\n

Executive Creative Director<\/strong>: Mayuresh Dubhashi<\/p>\n

Creative Team<\/strong>:\u00a0Savya Narang, Rucha Rao, Anupam Menon, Rachita Karnik, Sachin Pardeshi<\/p>\n

Senior Vice President<\/strong>: Ashima Mehra<\/p>\n

Account Management<\/strong>: Aditya Atre, Dilip Varu, Divya Ganeriwala, Aamir Pinzara, Khushboo Patil, Ananya Pachuari,<\/p>\n

Planning:<\/strong>\u00a0Noor Samra, Anjali Kamath, Shashank Bhagchandani<\/p>\n

Production House<\/strong>: Content Factory<\/p>\n

Director<\/strong>:\u00a0Ateet Chaddha<\/p>\n

Producer<\/strong>: Tanaya Barve<\/p>\n

Asst. Producer<\/strong>: Surbhi Bafna<\/p>\n

\u00a0<\/strong><\/p>\n

About HDFC Life<\/strong><\/p>\n

HDFC Life Insurance Company Limited (formerly HDFC Standard Life Insurance Company Limited) (‘HDFC Life’ \/ \u2018Company\u2019) is a joint venture between HDFC Ltd., India\u2019s leading housing finance institution and Standard Life Aberdeen, a global investment company.<\/p>\n

Established in 2000, HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, Annuity and Health. As on September 30, 2020, the Company had 36 individual and 13 group products in its portfolio, along with 7 optional rider benefits, catering to a diverse range of customer needs.<\/p>\n

HDFC Life continues to benefit from its increased presence across the country having a wide reach with 420 branches and additional distribution touch-points through several new tie-ups and partnerships. The count of our partnerships (including master policyholders) is in excess of 300, comprising traditional partners such as NBFCs, MFIs and SFBs, and includes more than 50 new-ecosystem partners. The Company has a strong base of financial consultants.<\/p>\n

For more information, please visit our website, www.hdfclife.com. You may also connect with us on Facebook, Twitter, YouTube and LinkedIn.<\/p>\n

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\u00a0New Delhi, 19 December,2020 ( Odisha Samachar )- : HDFC Life, one of India’s leading life insurers, has launched the #Decision2Protect campaign. A part of the ongoing protection campaign, #Decision2Protect is a customer testimonial-based campaign that intends to showcase the need for term plans through the stories and experiences of the policyholders, narrated by the …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/10347"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=10347"}],"version-history":[{"count":1,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/10347\/revisions"}],"predecessor-version":[{"id":10350,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/10347\/revisions\/10350"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=10347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=10347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=10347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}