\n<\/p>\n
SINGAPORE The Since RubberWay\u00ae “In “This The The
\n–\u00a0Media OutReach<\/a>\u00a0– 17
\nDecember 2020 –\u00a0Michelin<\/a> has won
\nthe ‘Smart Mobility’ award from the European Chamber of Commerce in Singapore
\n(EuroCham) at its inaugural EuroCham Sustainability Awards 2020, held virtually
\non November 17, 2020. The award recognized Michelin’s continued efforts to
\nensure that its raw materials, in particular natural rubber, are sustainably
\nand ethically sourced.<\/p>\n
\nAwards Seminar was graced by Mrs Ursula von der Leyen, President of the
\nEuropean Commission and Ms Grace Fu, Singapore’s Minister for Sustainability
\nand the Environment. The Sustainability Awards 2020 marked the importance of sustainability
\nfor both the EU Commission and the Singapore Government as both parties strive
\nto create a sustainable future across different sectors, which has been demonstrated
\nby The EU Commission’s European Green Deal and Singapore’s Sustainability
\nConcept Plan.<\/p>\n
\n2014, Michelin has been committed to and innovating towards a sustainable
\nsupply chain to reduce greenhouse emissions. Natural rubber, a key material
\nused in tire manufacturing, has a particularly complex supply chain where 85%
\nof the global supply is provided for by smallholder farmers. To meet this
\nchallenge, Michelin’s natural rubber procurement and technical hub, hosted in
\nSingapore, developed an innovative digital solution, RubberWay\u00ae.<\/p>\n
\nassesses and maps social and environmental risks throughout the natural rubber
\nsupply chain — which includes around six million farmers, 100,000
\nintermediaries and over 500 processing plants. The deployment of this solution
\nhas allowed both Michelin as well as its suppliers to aggregate and
\nstatistically analyze large amounts of supply chain data. This data is
\nvisualized on a web-based dashboard to identify jurisdictions of higher risk so
\nthat mitigating activities can be carried out to improve sustainability in the
\nvalue chain. Michelin has also leveraged third party assessments to determine
\nthe CSR performance of its direct suppliers. Alongside other commitments toward
\nmaterial efficiency, reduced environmental impact of production and pursuit of
\ninnovative technologies, Michelin is offering everyone a better way forward
\nthrough smart and sustainable mobility.<\/p>\n
\nline with its ‘all sustainable’ vision, Michelin envisions sustainable natural
\nrubber as a means to uphold human rights, protect forests and foster essential
\nenvironmental services. This award is the confirmation that sustainable sourcing,
\nand in particular natural rubber procurement, has an important role to play
\nwithin the European Union Green Deal, especially here in Singapore and
\nAsia,” said Segsarn Trai-Ukos, Managing Director, Societe Des Matieres
\nPremieres Tropicales Pte Ltd (SMPT). SMPT is a dedicated subsidiary by the
\nMichelin Group as sole supplier of the group’s Natural Rubber.<\/p>\n
\nimportant award is recognition of Michelin’s sustainability initiatives, and it
\nstrengthens our ambition that everything we do should be sustainable,” said
\nChan Hock Sen, Country Head of Michelin Singapore.<\/p>\n
\nEuroCham Sustainability Awards 2020 recognized and acknowledged best
\nsustainability practices by members of the European Chamber of Commerce in
\nSingapore in the following categories: <\/p>\n\n
\nMobility<\/li>\n
\nand Efficient Energy<\/li>\n
\nEconomy<\/li>\n
\nFood and Nutrition<\/li>\n
\nFinance<\/li>\n<\/ul>\n
\nwinners were judged by a panel of judges, including distinguished
\nsustainability professionals and EuroCham’s strategic knowledge partner,
\nAccenture based on four key criteria: Sustainability Strategy and Culture;
\nTechnology and Innovation; Ecosystem Partnerships; and Social, Environment and
\nEconomic Impact.<\/p>\n